Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) is expanding its wireless portfolio of high-performance, reliable and secure offerings. The newly developed AIROC™ brand now includes the industry’s first 1x1 Wi-Fi 6/6E and Bluetooth 5.2 combo SoC for the IoT, enterprise and industrial applications, and its first 2x2 Wi-Fi 6/6E and Bluetooth 5.2 combo SoC for multimedia, consumer and automotive applications. The Wi-Fi 6/6E combo solutions operate in the 2.4 GHz, 5 GHz, and the new, greenfield 6 GHz spectrum to deliver robust performance and minimal latency. This makes them ideal for high-quality video and audio streaming applications like gaming consoles, AR/VR, smart speakers, media-streaming devices and automotive Infotainment. Applications that require an instant response – like security systems and industrial automation – will also benefit from Infineon’s new products.
牛栏山的产品升级,并没有得到市场的认可。原因也不难理解。
一方面,经过多年的发展,牛栏山“民酒”的定位已经根深蒂固,在消费者心中,牛栏山这个品牌,已经是低端白酒的代名词。这既是其低端酒打天下的优势,也是其产品升级的枷锁。
另一方面,在新品推广上,牛栏山也犯了一个致命的错误。在牛栏山已经等同于低端酒的背景下,只有启用新品牌来推广新产品,才有可能打破这种桎梏,但其中高端产品,却依然延用了牛栏山这个品牌。
这就造成了一个恶性循环,其低端产品越是热卖,消费者对其固有印象就越深,高端产品也就更难打开局面。
超宽带(UWB)技术是无线技术的下一个重要领域