牛栏山的产品升级,并没有得到市场的认可。原因也不难理解。

一方面,经过多年的发展,牛栏山“民酒”的定位已经根深蒂固,在消费者心中,牛栏山这个品牌,已经是低端白酒的代名词。这既是其低端酒打天下的优势,也是其产品升级的枷锁。

另一方面,在新品推广上,牛栏山也犯了一个致命的错误。在牛栏山已经等同于低端酒的背景下,只有启用新品牌来推广新产品,才有可能打破这种桎梏,但其中高端产品,却依然延用了牛栏山这个品牌。

这就造成了一个恶性循环,其低端产品越是热卖,消费者对其固有印象就越深,高端产品也就更难打开局面。

保险中介机构,包括车商类兼业代理,过渡期过后,没有系统不能经营保险业务!
1、要安排资金开发或买系统;
2、公司至少一个技术人员;
3、必须有系统,有采购合同或者产权证书;
4、总、分公司应使用同一套系统;
5、系统要有业务管理、财务管理和人员管理功能;
6、系统可自主开发、合作开发、定制开发、外包开发或购买云服务;
7、实现与合作保险公司的系统互通、业务互联、数据对接;
8、能够生成符合监管要求的数据文件,与监管系统对接;
9、从2021年2月1日起执行,过渡期一年。

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In the people's bank of China announced that Beijing will take the lead in developing financial innovation science and technology supervision pilot a month later, the pilot had substantial progress - on January 14th night, the central bank's official website announced the six proposed into financial supervision pilot application of science and technology innovation, involving the Internet of things, small micro credit, smart banking and mobile POS, etc. The pilot units are from China unionpay, icbc, agricultural bank of China, citic bank, bank of ningbo, baixin bank and other institutions, as well as fintech companies such as xiaomi digital, duxiaoman and jd digital. The six applications are seen as the first batch of pilot fintech projects, after the city's financial regulator proposed the concept of "sandbox regulation" in fintech.